Open Equity
How we helped Open Equity generate inbound deal flow and 50K+ views in 60 days — positioning Thomas as a leading voice in Gulf private equity.
The Story
Thomas reached out to us directly with the ambition of starting a podcast for his business to reduce CAC, establish market leadership in the Gulf and generate inbound deal flow.
What We Did
We devised a hybrid weekly cadence of guest collaborations and solo long-forms to achieve audience building and deals as fast as possible.
We invited acclaimed Dubai-based founders and operators (i.e. Jamil Shinawi, Obediah Ayton family office) for audience cross-pollination and networking (which eventually led to several business opportunities) and ideated solo long-form strategy that would position Thomas as a figure of authority. The former was very much top-of-funnel content whilst the long-form case studies were mid/bottom-of-funnel.
The Results
Reach out
Founders with $3M–$10M ARR reaching out via LinkedIn.
Views
50,000 views in 60 days
Followers
0-1250+ followers in 60 days
Network Expansion
Secured high-profile guest appearances, many of whom became strategic contacts and potential partners.
Funnel Strategy
Blended funnel strategy combining top-of-funnel collaborations with bottom-of-funnel solo content for authority and conversion.
Real Stories. Real Results.
Take a look at some of our client success stories.
