First Things THRST
How we helped Mike Thurston evolve from fitness creator to business thought leader — generating 40M+ views and 100K+ in direct revenue.
The Story
I had just graduated from the Uni of Sussex and was weeks away from starting a job at a Sound Design house in Soho.
I had this arbitrary impulse to reach out to Mike (long-time fan) and try sell him on the idea of starting a podcast. Bear in mind that this man has 1.5M+ million followers... Accepted my message, agreed to meet in London the following day and 2 weeks later, I found myself on a flight to Dubai to set everything up.
The Strategy
To build a supplementary media arm that would help Mike transition from “the fitness guy” to ... Goal was to broaden his network, create new opportunities and this is exactly what we did, building out the platform with thought leaders in all niches - including Scott Galloway, Marisa Peer, Ali Abdaal, Joe Foster (Founder of Reebok) and more.
The Results
Followers
In 3 years
Views
Cross platform
Direct Revenue
Generated via Youtube alone
Top Business Podcast UK
Ranked 8th in top business podcasts in the UK
Diverse Topics
One of the most diverse shows on the planet, from aliens to fitness to entrepreneurship to ancient history
Thought Leader
Privilege of working on episodes ft the likes of Simon Squibb, Grant Cardone, Ali Abdaal, Roxie Nafousi and more.
Real Stories. Real Results.
Take a look at some of our client success stories.
